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By LUKE POWER Published: 17: 36 AEST, 25 June 2025 | Updated: 19: 59 AEST, 25 June 2025 20 View comments Viral potato makers Spud Bros have announced a kit sponsorship with Preston North End. The Championship club unveiled their new strip with bold red 'Spud Bros' lettering in the centre after sealing a partnership with brothers Jacob and Harley Nelson, who are from the city. Spud Bros have reached internet fame by sharing videos of them serving up hot potato snacks to customers from their tram in Preston, attracting visitors from across the world. The Lancashire culinary crew have racked up 4. 2 million Tik Tok followers and even expanded to a central London store, such is their popularity. Spud brother Jacob said: 'Being from Preston, this is a moment we’ve dreamed of. From running around the pitch as mascots to seeing our brand on the front of Preston North End’s shirt - it’s beyond special. Harley added: 'What more can I say, this is a dream come true. We’re here to help PNE make history. Let’s take it to the top this season and show the world what Preston’s all about! ' Preston North End have announced a kit sponsorship deal with viral potato makers Spud Bros Jacob Nelson (left) and Harley Nelson have gone viral on Tik Tok for their POV potato-serving videos The brothers, who are from the Lancashire city, starred in the announcement video The home kit will be on sale from 9am on Friday, priced at £70 for adults. Preston ignited lots of interest in their release but it's safe too say the response from fans has been mixed. 'That’s the worst f****** thing I’ve ever seen, ' said one. 'Worst football shirt I’ve ever laid eyes on, ' another said. Some would have preferred Preston to stick with their traditional club colours of white and blue. 'Genuine question: can we buy the shirt without that big red sponsor on it? ' one asked. 'Great exposure for the club, but why isn't the sponsor in navy, ' another commented. Others were more enthused. 'Love everything about this, the kit is stunning , the sponsor is insane, and the video top quality, ' one fan wrote. Another added: 'Love it. Nice to see North End thinking outside the box! ' Preston sparked intrigue in their new sponsors when they shared a video of a player doing keepy-uppies with a potato at their Euxton training centre on Tuesday. A post shared by spudbros (@therealspudbros) Fans had a mixed response to the kit, which features bold red lettering on the white front People come from all over the world to try out Spud Bros' cuisine, and a store opened in London The duo brought warm snacks to festivalgoers at Radio 1's Big Weekend in late May Whistleblowers, brought to you by the Mail and Wickes Trade Pro, is football's most original new podcast, lifting the lid on the parts of the game no one else talks about That was followed by a joint Instagram post with Spud Bros showing midfielder Mads Frokjaer-Jensen ordering a potato, beans, and cheese snack. In the video, the Dane is jokingly told he'll be getting a three-match ban for wanting his beans placed before his cheese before a member of staff unfurls a kit. It marks quite the departure from Preston's incumbent shirt sponsor. PAR Group, a rubber and plastics engineering firm, have had pride of place on the jersey since the 2021-22 season. This summer is one of change for the Paul Heckingbottom's side, who retained their Championship status on the final day of last campaign to secure a 10th straight season in the second tier. They have already made four permanent signings, with goalkeeper Daniel Iversen - a former loanee and player of the year in 2021-22 - joining from Leicester. Preston have also snapped up highly rated wing-back Thierry Small from Charlton, midfielder Jordan Thompson from Stoke, and right-back Pol Valentin from Sheffield Wednesday. Forward Daniel Jebbison has also joined from Bournemouth on a season-long loan. The spate of signings has been necessary for the Lilywhites, who are set to lose multiple key players at the end of their contracts. Preston, we’ll remember this FOREVER ❤️ pic. twitter. com/E68IAAu IBi Preston's teaser video follows the same style as the rest of Spud Bros' content, with Mads Frokjaer-Jensen being filmed making his order at the truck PNE are gearing up for their 10th consecutive season in the Championship after finishing 20th Freddie Woodman, Emil Riis, Patrick Bauer, Kian best, and Kian Taylor will all move on, while Ryan Ledson has already joined Huddersfield Town after seven years of service. Meanwhile, Theo Mawene has joined Brentford and Layton Stewart has gone to FC Thun in Switzerland.
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